This video was released recently by the Super PAC Priorities USA and shone in keying states – an obviously pro-Obama group that has picked up on the current theme of Romney being so rich and so out of touch that he really is clueless about the day-to-day lives of middle America. As the story in this short film goes, the gentleman depicted, Joe Soptic, lost his job at a steel mill that was closed down by Bain when Romney was running the place which led to a loss of his health insurance (this was long before Obamacare). Well, his wife got cancer and because they didn’t have insurance, she didn’t say anything for fear of large medical bills. When she finally went to the doctor, the cancer was terminal and she passed on. Had Romney not closed the steel mill, Soptic would have had health insurance, his wife would have caught her cancer earlier and she may very well have been alive today. The video itself does quite an excellent job of painting Romney as someone who, quite frankly, puts money and riches far, far ahead of the basic needs of the average American. The only thing that would have made this video more awesome would have been a shot of Romney and his buddies sitting with their feet up on a table, smoking cigars and holding large canvass bags with dollar signs on them, laughing.
As I’ve said repeatedly in past articles, Romney’s spin team simply sucks. The Obama campaign has taken control of the message and the image and the Romney camp cannot, for their best efforts, get it back. This is what is going to ruin Romney chances for the White House. The Republican Party has tried, however. They let Romney do some grocery shopping the other day in New Hampshire – he was even wearing a pair of jeans and New Balance shoes. While they were trying to show him as just the average American, it was a sad and awkward attempt and one that fell flat on its face. I’m no supporter of Romney but I actually feel bad for him with what his handlers are making him do and say. Obamalony? Really?
Priorities USA has apparently reserved about $30 million worth of ad time for the fall. Their first ad focused on Romney’s ‘heads I win, tails you lose’ business philosophy and after this ad, you know they this group will continue with the attacks hard and often – especially after the convention where both candidates should expect at least a small surge in popularity. You also know that Romney’s team will not, at this point, be able to take control of the message at all – Romney will go though this campaign essentially being shown as a fat-cat millionaire industrialist that couldn’t give a flying crap about the
average American family. They were too late out of the starting blocks and they haven’t made enough attempts to take it back. This is the way the campaign is going to go – unless something radically changes for Romney or for Obama for that matter.
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